For those who don't know Rachael Day, she's an artist/freelance graphic designer based in Los Angeles and goes by the handle @rachday_ on Instagram, which is where I found her. I'd been fangirling in secret for a while, until I couldn't hide it any longer...
Her work - ‘divine feminine digital collage’ - is a creative blend of empowering, trippy, psychedelic & sexy, and is definitely something you'll want for your bedroom wall. I was able to find out a little more about this amazing artist who champions the rise of the feminine, shakti energy & feminine frequency. So without further ado...
Women Who Run With Wolves by Clarissa Pinkola Estes is a staple that I always have near me and am constantly dipping into for a sip of inspiration.
Fiona McCoss: Firstly, I want to thank you for taking the time to answer my questions. I don’t know how much you know about me and what I do, but I'm passionate about all things divine feminine! For our readers, can you give a brief intro of what got you to where you are today with over 4k followers of your incredible art?
Rachael Day: This sort of work just naturally developed out of a few things I was doing at the beginning of 2016 when I graduated college. I was doing lots of abstract artwork at the time, mostly physical but always some digital. And then I began trying to step into the professional world of graphic design. I went on a bunch of interviews in different spaces, picked up a couple internships and started posting some of the work I was making. Through that I developed a very, very small client base doing branding and ads for events, things like that. It never fully satisfied my creative side so I started making some abstract work and digital collage pieces on the side. Slowly the two combined into the work that I’m making today.
I’m super, super grateful for anyone that helps to support this work that I’m doing. It’s literally my dream. So regardless of the amount of followers, if I can keep doing this for a living I’m beyond content.
FM: There is definitely a theme of the cosmic, the sensual, the empowered, with lots of lunar imagery, wolves, serpents, and big cats – can you tell me a little bit more about what these themes and symbols signify to you and what they represent?
RD: To me they represent self empowerment and the innate magic of women. I want my artwork to be a potent expression of the feminine aesthetic. I’ve always been drawn to trippy, psychedelic artwork so I try to weave that in too. Mostly I’m interested in tipping the scale that I feel has been so weighed down by imagery of women constructed and curated to serve male desires. And this doesn’t mean the feminine aesthetic can’t be sensual. I just want to see the female image put back into the hands of women again, allowing them the freedom to fully express who they are without feeling like they have to fit into this patriarchal box.
I just want to see the female image put back into the hands of women again, allowing them the freedom to fully express who they are without feeling like they have to fit into this patriarchal box.
FM: Who/what is your biggest inspiration of an embodiment of the divine feminine?
RD: More than any one specific person, I think it’s just women as a whole right now. Because of this work that I’m making, I get virtually connected with women all over the world who are breaking the mold of what it means to be a woman. 90% of all my clients are women who have started their own businesses and are fearlessly pursuing their dreams. It inspires me on a daily basis to keep going after my own.
FM: How do you work with your cycles of creativity? Do you work with your own moon cycle?
RD: I try not to apply any sort of rules or structure to when I create. It’s so fluid and fluctuates so much that I’ve found trying to control it is not the way to go. I just try to create an environment in which I feel comfortable. I do most of my work at home, or I’ll go to a coffee shop if I need a change of scenery. I usually listen to music to get things flowing, and I try to take a decent amount of breaks to stay hydrated and stretch so that I’m not just sitting sedentary all day. I find that I’m most creative in the mornings or late at night so most of the time I’ll try to crank some things out in the morning. Then I’ll do more administrative tasks like emails and inquiries in the afternoon or I’ll take a break for a workout, and if I’m feeling inspired I’ll dive back in in the evening.
FM: Who are the women in your prints; do you have a muse?
RD: The women in my pieces are either connections/friends I choose to feature, clients or copyright free stock photos I’ve found through hours of searching the internet. I think my muse is just the feminine as a whole. Part of that has developed over the past few years as I’ve navigated from my early 20s to now 26 and grown as a woman myself, discovering and connecting the richness of the feminine essence.
I think my muse is just the feminine as a whole.
FM: I’m a big fan of a ritual, from my simple feel-good morning routine to sharing in my Full Moon Sister Circles. Do you have any rituals you could share with us?
RD: Hydration is definitely a ritual for me. In the morning especially. That’s usually the first thing I do. For creating artwork, music is a huge ritualistic tool. I have a big ‘work flow’ playlist that I’m always adding new music too.
FM: One of the ways I express myself is through writing – journaling. Is this a practice you do as well?
RD: I do! Mostly it’s just personal journaling to help get my thoughts and anxieties out of my head in a healthy way, but I really enjoy writing as a practice. Every now and again little creative writings come through but it’s usually a phase or at most a sentence or two. I haven’t tried to push that or tap into creative writing more quite yet but it’s definitely something I’m open to supplementing my work with if it develops that direction.
FM: What is your favourite essential oil and why?
RD: Sandalwood or Balsam Fir. I like them because they aren’t super overpowering but nice and subtle. They’re also earthy scents which helps me feel connected with nature even while I’m inside working on a computer.
FM: What are you currently reading?
RD: I’m currently reading a book I picked up randomly at a used bookstore without knowing anything about it. It’s called Feminist Aesthetics by Gisela Ecker. It has helped me develop my artwork and visions of what I want to create so so much. Of course Women Who Run With Wolves by Clarissa Pinkola Estes is a staple that I always have near me and am constantly dipping into for a sip of inspiration.
FM: I was in Circle recently, sharing about the idea of a Wild Woman archetype (erotic lover, fierce mother, dark goddess, warrior woman, medicine woman/witch). Can you identify with one, or what does your Wild Woman look & feel like?
RD: For me it’s a lot about self empowerment and authenticity. I love being in nature and honoring innate cycles and seasons. I don’t resonate super strongly with any one category. At this moment in my life I feel like I move fluidly through these different feelings daily.
What a breath of fresh air you are, Rachael - thank you again for taking the time to collaborate! If you are blown away by her work, please go check her out and support the female creative collective over on Instagram: @rachday_
*All images copyright Rachael Day and taken from her Instagram.